We’re taking the NIGHT.SHIFT so you don’t have to. With a brand new innovation that blends everything you love about self-care with the ease of a set-it and forget it vibe, this new overnight serum is proving that overnight success is possible, and it looks like 12-hours of overnight hydration alongside shinier, more radiant hair.
Meet: NIGHT.SHIFT
If convenience and hard work had a baby, it would be NIGHT.SHIFT. This serum works overtime to deliver frizz control, strength and more manageable hair—and the kicker is, it does it all while you hit the hay. Need to see it to believe it? Take a peek at the facts.
NIGHT.SHIFT Delivers:
- 12 hours of overnight hydration¹
- Shiner, more radiant hair³
- Reduces frizz by 94% for up to 24 hours³
- Wake up to 2x stronger hair with less breakage²
- Strengthens hair by 2x while you sleep²
- 3.7x smoother, more manageable hair²
The Heroes Behind It All
No, you’re not dreaming, NIGHT.SHIFT is the nighttime ritual you’ve been looking for. Powered by the Skincare for your Hair ethos we’ve always been proud of, NIGHT.SHIFT harnesses the power of Hyaluronic Acid and Australia Kakadu Plum to deliver rejuvenation, hydration, strength, softness and shine.
Chosen for its ability to retain moisture with a lightweight finish, Hyaluronic Acid leaves hair feeling soft, manageable and effortlessly radiant. A key ingredient you often see in skincare, it brings the same hydrating benefits to your strands.
Alongside hydration, delivering healthy hair in the form of strength, shine and protection, Australian Kakadu Plum—a powerful antioxidant native to the Australian rainforest and known for having the highest concentration of natural Vitamin C of any known plant—was chosen to replenish and strengthen hair and restore a natural glow. A key ingredient in our HYDRATE and REJUVENATE regimens for a reason, it locks in moisture while fighting against free radical damage—a plus for both scalp and strands.
How NIGHT.SHIFT Fits into Your Fall Hair Ritual
The fall is a season of change and renewal. Giving off the same fresh feel as the start of the year, as we leave the summer sun (and sun damage) behind, it’s the perfect time to refresh your rituals. Whether you already have a self-care routine or not, this one-step solution works seamlessly into existing rituals and holds its own.
Here’s Why You’ll Love NIGHT.SHIFT
It Saves Time — NIGHT.SHIFT gets to work while you rest. With immediate results of shine and hydration, it also delivers 12-hours of hydration without you lifting a single finger.
Add It To Any Existing Routine — While this overnight serum works beautifully alongside the HYDRATE or REJUVENATE regimens, it can be used with any regimen or on its own because everyone can benefit from frizz control, strength, shine, smoothness and more manageability.
You Can Use it on Damp or Dry Hair — You’ve gotta love products that offer versatility, and NIGHT.SHIFT does exactly that. Add it to damp hair and let it dry for a shinier and more refined texture, or on dry hair to enhance your style or ensure you wake up exactly how you want to.
It’s Perfect for All Hair Types — Due to the lightweight formulation and powerful ingredients, this serum can be used on all hair types and textures.
It Can Be Used as a Finishing Styler — While its main purpose is to take care of your hair while you sleep, this overnight serum can also be used during the day. Add a touch to your ends to lock in shine and moisture, and treat your hair to self-care that keeps working long after you’ve left the salon.
¹ Laboratory study, 2025
² vs untreated bleached hair
³ Vs non-conditioning shampoo
FAQ
Can I use NIGHT.SHIFT on all hair types?
Yes, NIGHT.SHIFT’s lightweight formula works on every hair type and texture, delivering hydration, shine, frizz control, and strength overnight.
Should I apply NIGHT.SHIFT to damp or dry hair?
Both! Use on damp hair for softness and shine, or on dry hair to boost style and lock in hydration.
What makes NIGHT.SHIFT different from other serums?
It’s powered by Hyaluronic Acid and Kakadu Plum, delivering 12-hour hydration, 2x strength, and 94% less frizz—while you sleep.